Classic Italian Football Kit Sponsors

Some iconic Italian kit sponsors from down the years, in no particular order...

Juventus and Ariston Kit

No.1 Juventus and Ariston

Eight years of domestic-appliance bliss for the Turin giants, from 1981 to 1989.

Parma and Parmalat Kit

No.2 Parma and Parmalat

A great deal with the city's giant dairy company in 1987 saw Parma rocket up Serie A until Parmalat (and consequently Parma) went bankrupt in 2003.

Roma and Barilla Kit

No.3 Roma and Barilla

The Giallorossi had a tasty 13 year deal with pasta company Barilla from 1981 to 1994. Indeed, such was the length of the deal that the Roma crest evolution was occurring much more often than the shirt sponsor.

Sampdoria and ERG Kit

No.4 Sampdoria and ERG

The Italian oil firm's logo was positioned above the iconic white, red and black band on the shirts of Lombardo, Vialli and Mancini etc during the club's real glory years from 1988 to 1995. Sampdoria owner Riccardo Garrone was also one of the owner's of ERG. They would later sponsor the shirt again in various forms from 2002 to 2011.

Napoli and Mars Kit

No.5 Napoli and Mars

Whilst Napoli had Buitoni pasta on their shirts (not literally) when they won their first Scudetto in 1987, the Mars logo that was on their shirts when Maradona lifted their second title in 1990 is probably slightly more iconic.

Milan and Motta Kit

No.6 Milan and Motta

The ice cream giants were originally formed in the city of Milan, so it was a tasty fit when they paired up between 1992 & 1994. Their iconic lettering looked fantastic on the Rossoneri shirts, although they were missing in the 4:0 Champions League final crushing of Barcelona as it was the last final that UEFA insisted on unsponsored shirts.

Inter and Misura Kit

No.7 Inter and Misura

We've had Milan, so we better do Inter. Another fantastic match-up, and another where no-one outside Italy had a clue who the sponsor was! Misura were on the shirts from 1982 to 1991, and were a local company specialising in cereals & snacks.

Napoli and Buitoni Kit

No.8 Napoli and Buitoni

From 1985-88 the Azzurri shirt was topped off by the Italian pasta company. Seen here on MA-GI-CA - the partnership nickname of Maradona, Giordano and Careca.

Milan and Mediolanum Kit

No.9 Milan and Mediolanum

It's safe to say that hardly anyone outside of Italy had a clue what a Mediolanum was, and despite being on their shirts for 5 years from 1987 to 1992, no-one was any the wiser. A bit of research on the old interweb though has shown that they were a financial company!

Inter and Pirelli Kit

No.10 Inter and Pirelli

One of football's longest running shirt sponsorships. The tyre manufacturer has been emblazoned on the Inter shirts since 1995. It's a decent fit as the company were formed in the city in the 1800s. As with the Inter crest evolution, there have been some iconic sponsors on the Nerazzurri shirts, and Pirelli followed in the footsteps of Inno-Hit, Misura, FitGar and Fiorucci.