Classic Italian Football Kit Sponsors
Some iconic Italian kit sponsors from down the years, in no particular order...
No.1 Juventus and Ariston
Eight years of domestic-appliance bliss for the Turin giants, from 1981 to 1989.
No.3 Roma and Barilla
The Giallorossi had a tasty 13 year deal with pasta company Barilla from 1981 to 1994. Indeed, such was the length of the deal that the Roma crest evolution was occurring much more often than the shirt sponsor.
No.4 Sampdoria and ERG
The Italian oil firm's logo was positioned above the iconic white, red and black band on the shirts of Lombardo, Vialli and Mancini etc during the club's real glory years from 1988 to 1995. Sampdoria owner Riccardo Garrone was also one of the owner's of ERG. They would later sponsor the shirt again in various forms from 2002 to 2011.
No.6 Milan and Motta
The ice cream giants were originally formed in the city of Milan, so it was a tasty fit when they paired up between 1992 & 1994. Their iconic lettering looked fantastic on the Rossoneri shirts, although they were missing in the 4:0 Champions League final crushing of Barcelona as it was the last final that UEFA insisted on unsponsored shirts.
No.8 Napoli and Buitoni
From 1985-88 the Azzurri shirt was topped off by the Italian pasta company. Seen here on MA-GI-CA - the partnership nickname of Maradona, Giordano and Careca.
No.9 Milan and Mediolanum
It's safe to say that hardly anyone outside of Italy had a clue what a Mediolanum was, and despite being on their shirts for 5 years from 1987 to 1992, no-one was any the wiser. A bit of research on the old interweb though has shown that they were a financial company!
No.10 Inter and Pirelli
One of football's longest running shirt sponsorships. The tyre manufacturer has been emblazoned on the Inter shirts since 1995. It's a decent fit as the company were formed in the city in the 1800s. As with the Inter crest evolution, there have been some iconic sponsors on the Nerazzurri shirts, and Pirelli followed in the footsteps of Inno-Hit, Misura, FitGar and Fiorucci.
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