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10 classic kit sponsors, in no particular order...

Juventus and Ariston Kit

No.1 Juventus and Ariston

Eight years of domestic-appliance bliss for the Turin giants, from 1981 to 1989.




Saint-Etienne and Super-Tele Kit

No.2 Saint-Etienne and Super-Tele

From 1979-81 the likes of Platini, Rep and Rocheteau had the weekly French TV magazine emblazoned across their shirts.




Napoli and Buitoni Kit

No.3 Napoli and Buitoni

From 1985-88 the Azzurri shirt was topped off by the Italian pasta company. Seen here on MA-GI-CA - the partnership nickname of Maradona, Giordano and Careca.




Boca Juniors and Quilmes Kit

No.4 Boca Juniors and Quilmes

Boca shirts were covered by Argentina's most popular beer from 1995 to 2001.




Parma and Parmalat Kit

No.5 Parma and Parmalat

A great deal with the city's giant dairy company in 1987 saw Parma rocket up Serie A until Parmalat (and consequently Parma) went bankrupt in 2003.




Man City and Brother Kit

No.6 Man City and Brother

The printer company were on City's shirts for 12 years, from 1987-1999. Instantly conjures up memories of Georgi Kinkladze, Niall Quinn, and ..err the Gallagher brothers back in the days when they got on together slightly better.




Ajax and ABN-Amro Kit

No.7 Ajax and ABN-Amro

The Dutch bank's logo went down the famous red band from 1991 to 2008.




Roma and Barilla Kit

No.8 Roma and Barilla

The Giallorossi had a tasty 13 year deal with pasta company Barilla from 1981 to 1994.




Fiorentina and Nintendo Kit

No.9 Fiorentina and Nintendo

Only two years on the Viola shirt from 1997-99 but really, really iconic, especially with the likes of Batigol and Rui Costa wearing it.




Brighton and Skint Kit

No.10 Brighton and Skint

Yes, it is a pretty accurate description of the Seagulls financial status at the time, but also a Brighton-based record label who sponsored the club from 1999-08.




Inter and Pirelli Kit

No.11 Inter and Pirelli

One of football's longest running shirt sponsorships. The tyre manufacturer has been emblazoned on the Inter shirts since 1995. It’s a decent fit as the company were formed in the city in the 1800s.




Bayern Munich and Commodore Kit

No.12 Bayern Munich and Commodore

In the early 1980s Commodore was the world's best-selling home-computer company (its Commodore 64 featuring two of the best ever computer-football games - the classic International Soccer and then the surprisingly brilliant Emlyn Hughes International Soccer), and their logo adorned Bayern shirts between 1984 and 1989.




Anderlecht and Général de Banque Kit

No.13 Anderlecht and Général de Banque

The huge G logo of the company was really iconic on the shirt of that great team from 1981 onwards. So much so that many of us believed it was part of the shirt design rather than an actual sponsor.




Manchester Utd and Sharp Kit

No.14 Manchester Utd and Sharp

United's first shirt sponsorship deal and still their most iconic. Japanese electronics company Sharp signed a five year deal for half a million pounds in 1982 and stayed on the shirts until Vodafone replaced them in 2000 with a £30m deal.




Marseille and Panasonic Kit

No.15 Marseille and Panasonic

The Japanese electronics giant were synonymous with Marseille during their glory years between 1989 and 1992 when the likes of Waddle, Papin and Boli did their stuff. Their logo seemed to fit in just seamlessly with that iconic shirt with the stripes on the arm. Beautiful.




Sampdoria and ERG Kit

No.16 Sampdoria and ERG

The Italian oil firm's logo was positioned above the iconic white, red and black band on the shirts of Lombardo, Vialli and Mancini etc during the club's real glory years from 1988 to 1995. Sampdoria owner Riccardo Garrone was also one of the owner's of ERG. They would later sponsor the shirt again in various forms from 2002 to 2011.




Eintracht Braunschweig and Jägermeister Kit

No.17 Eintracht Braunschweig and Jägermeister

Despite popular belief, there was life for Jägermeister before it became heavily associated with Red Bull and Jägerbombs in the 2000's. "Die Löwen" (the Lions) became the first German team to feature a sponsor on their shirt in 1972, despite the DFB having a ban on shirt sponsors. They got round it using a loophole that allowed them to have a symbol that bared a resemblance to the club's official crest. Iconic German Paul Breitner famously wore the shirt in the late 1970s, and by that time the name was on it too.




Racing Club Paris and Matra Kit

No.18 Racing Club Paris and Matra

Back in the 80s French entrepreneur Jean-Luc Lagardère set about trying to turn Racing Club Paris into a rival of PSG. The signings of Littbarski, Francescoli, Fernández & Bossis were basically bankrolled by his automotive company Matra, and as well as their name appearing on the shirts the club would also be renamed Matra Racing in 1987.




Arsenal and JVC Kit

No.19 Arsenal and JVC

Another classic tie-in between one of the giant English clubs and a Japanese electronics firm. JVC were the first shirt sponsor of the Gunners back in 1981, and were on their shirts for 18 years, including the famous double of 1998. The simplicity of their logo on those famous shirts will always make it one of the game's most iconic kit sponsors.




Milan and Mediolanum Kit

No.20 Milan and Mediolanum

It’s safe to say that hardly anyone outside of Italy had a clue what a Mediolanum was, and despite being on their shirts for 5 years from 1987 to 1992, no-one was any the wiser. A bit of research on the old interweb though has shown that they were a financial company!